The realm of online advertising can feel like a labyrinth, particularly when deciphering the complexities of ad network pricing models. These systems dictate how much advertisers pay for displaying their ads and publishers generate revenue from those placements. Decoding these pricing models is essential for both parties to optimize their advertis… Read More

Boost your app's engagement with the power of well-crafted push notifications. These bite-sized messages can drastically influence user behavior, driving them back to your platform. Yet, simply sending random notifications won't cut it. To truly leverage this valuable tool, you need a focused approach that highlights user experience and delivers va… Read More

The digital advertising landscape is continuously plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the intricate world of ad fraud, offering a comparative analysis of prevalent tactics employed by fraudsters and outlining effective countermeasures to mitigate these threats. We will examine v… Read More

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